Posts filed under: Fragrance basics

The chatter about the house of Guerlain and a masstige trend

Sustainability, oud fragrances, and more availability are coming from the house of Guerlain. And more changes are on the horizon by the end of 2022. Aqua Allegoria gets an environmentally conscious relaunch You may have noticed that at the begining...

#1 reason why perfume doesn’t last on your skin + how to fix it

You spray in the morning, head out the door, and by the time you get your cuppa, your precious perfume is gone. Some people choose to reapply. Or the next day, go pffff pffff. And the next, pfff pfff pffffffff....

How to improve your sense of smell?

These practical tips are super simple to incorporate into your daily life and they work....